Maison Verte lifted online conversion 41% and cut returns by 35% with a 3D product configurator
A premium furniture retailer was losing sales to showroom-only competitors and drowning in returns from customers who couldn't visualize products online. A real-time 3D configurator let shoppers customize every material, color, and angle — turning the website into a better experience than the showroom.
This is an illustrative case study. Company names, identifying details, and testimonials have been changed to protect client confidentiality. The technical solution and target outcomes are representative of the work we do. We extend the same confidentiality to every client.
Where they started
Maison Verte sold customizable furniture — sofas, tables, shelving — where every piece could be configured in dozens of fabrics, finishes, and configurations. But their website showed static photos of one default configuration, so customers either drove to the showroom (where only 40% of variants were on display) or bought from a competitor with a better online experience. Online conversion sat at 0.8%, well below the 2.5% furniture benchmark. Worse, 22% of online orders came back as returns because the product didn't match what the customer imagined — each return cost $180 in reverse logistics and restocking. The CFO put the total cost of the experience gap at $2.1M a year.
What we built
We integrated our 3D Product Configurator into Maison Verte's storefront, letting shoppers customize every product in real time — swap fabrics, change finishes, adjust dimensions, rotate 360 degrees, and see the price update instantly. The configurator renders photorealistically in the browser using WebGL, with no plugin required. Shoppers can save configurations, share them, and order directly. We also added an AR preview mode on mobile so customers can see the configured piece in their own room before buying.
Target outcomes
More from this project
Customers used to drive 45 minutes to our showroom just to see if a sofa would match their living room. Now they configure it online, preview it in their room with AR, and order with confidence. Our return rate dropped by a third because people finally know what they're getting. The configurator paid for itself in the first quarter on returns alone.
Representative testimonial — name and role changed to protect client identity.